Ausgabe 2/2013
Inhalt (7 Artikel)
The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations: a framework proposal
Marta Rey García, Luis Ignacio Álvarez González, Laurentino Bello Acebrón
Does definition of self predict adopter dog breed choice?
Goitom Tesfom, Nancy J. Birch
Factors influencing the probability of early lapse of face to face recruited charity donors
Roger Bennett
Using social media for arts marketing: theoretical analysis and empirical insights for performing arts organizations
Andrea Hausmann, Lorenz Poellmann
Investigating factors that influence on ICT usage in higher education: a descriptive analysis
M. Angeles Iniesta-Bonillo, Raquel Sánchez-Fernández, Walesska Schlesinger
Communicating with love: exposition to the love concept and donations to a humanitarian organization
Nicolas Guéguen, Céline Jacob, Virginie Charles-Sire
Social marketing: an application to the behaviour of breastfeeding
Oliva Maria Dourado Martins, Arminda Maria Finisterra do Paço, Ricardo José de Ascensão Gouveia Rodrigues