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International Review on Public and Nonprofit Marketing

Ausgabe 2/2013

Inhalt (7 Artikel)

Theoretical Development

The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations: a framework proposal

Marta Rey García, Luis Ignacio Álvarez González, Laurentino Bello Acebrón

Original Article

Does definition of self predict adopter dog breed choice?

Goitom Tesfom, Nancy J. Birch

Original Article

Investigating factors that influence on ICT usage in higher education: a descriptive analysis

M. Angeles Iniesta-Bonillo, Raquel Sánchez-Fernández, Walesska Schlesinger

Original Article

Communicating with love: exposition to the love concept and donations to a humanitarian organization

Nicolas Guéguen, Céline Jacob, Virginie Charles-Sire

PhD Thesis Review

Social marketing: an application to the behaviour of breastfeeding

Oliva Maria Dourado Martins, Arminda Maria Finisterra do Paço, Ricardo José de Ascensão Gouveia Rodrigues