Ausgabe 2/2017
Inhalt (7 Artikel)
Theoretical Development
Improving the quality of empirical nonprofit research: the focal constructs and their measures
Walter Wymer
Original Article
E-government: a citizen relationship marketing analysis (IRPN-D-16-00005)
Bernd W. Wirtz, Linda Mory, Robert Piehler, Peter Daiser
Original Article
Socially responsible markets involved in the consumer-organization identification process
Carmen Berné-Manero, Marta Pedraja-Iglesias, Pilar Ramo-Sáez
Original Article
Psychological distance and perceived consumer effectiveness in a cause-related marketing context
Jeff Wiebe, Debra Z. Basil, Mary Runté
Original Article
Impact of students’ experiences on brand image perception: the case of Vietnamese higher education
Vo Thi Ngoc Thuy, Hoang Doan Phuong Thao
Original Article
Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty
Carmen Pérez-Cabañero, Amparo Cervera-Taulet, Walesska Schlesinger