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International Review on Public and Nonprofit Marketing

Ausgabe 2/2017

Inhalt (7 Artikel)

Original Article

E-government: a citizen relationship marketing analysis (IRPN-D-16-00005)

Bernd W. Wirtz, Linda Mory, Robert Piehler, Peter Daiser

Original Article

Socially responsible markets involved in the consumer-organization identification process

Carmen Berné-Manero, Marta Pedraja-Iglesias, Pilar Ramo-Sáez

Original Article

Analysis of the impact of length of stay on the quality of service experience, satisfaction and loyalty

Carmen Pérez-Cabañero, Amparo Cervera-Taulet, Walesska Schlesinger