Ausgabe 3/2017
Inhalt (7 Artikel)
Theoretical Development
Toward a new conceptualization of health care services to inspire public health. Public national health service as a “common pool of resources”
Rocco Palumbo
Original Article
Application of structural analysis for local development in the center region of Valle del Cauca, Colombia
Verena González-Cabo, Luis Fernando Cruz-Caicedo, Magdalida Murgueitio, Edy Lorena Burbano-Vallejo, Eugenio Moreno
Original Article
Under blood pressure – differentiated versus undifferentiated marketing to increase blood donations
Larissa M. Sundermann, Silke Boenigk, Jurgen Willems
Original Article
Role of celebrity in cause related marketing
N. Thamaraiselvan, B. Senthil Arasu, J. Daniel Inbaraj
Original Article
Brand authenticity, its conceptualization, and its relevance to nonprofit marketing
Walter Wymer, Mohammad Muzahid Akbar
Original Article
Corporate social responsibility and consumer behavior in the cosmetics sector: a study in the Spanish context
José Luis Vázquez-Burguete, César Sahelices-Pinto, Ana Lanero-Carrizo