Ausgabe 3/2018
Inhalt (8 Artikel)
Original Article
The impact of strategic vs. tactical cause-related marketing on switching intention
Sara Osama Hassan, Ehab Mohamed AbouAish
Original Article
Exploring the communication effects of message framing of smoking cessation advertising on smokers’ mental processes
Dong Jenn Yang
Original Article
Gender stereotypes in advertisements for male politicians: longitudinal evidence from Greece
Iordanis Kotzaivazoglou, Leonidas Hatzithomas, Eirini Tsichla
Original Article
Decision-making processes for purchases of ethical products: gaps between academic research and needs of marketing practitioners
Elena Kossmann, Mónica Gómez-Suárez
Original Article
Fostering organizational change through co-production. Insights from an Italian experience
Rocco Palumbo, Stefania Vezzosi, Paola Picciolli, Alessandro Landini, Carmela Annarumma, Rosalba Manna
Original Article
Increasing charitable donation intentions with preliminary importance ratings
Russell N. James III
Original Article
Antecedents of oncological patient satisfaction: a study conducted at the Brazilian National Cancer Institute
Eduardo Dias Coutinho, Paulo Roberto da Costa Vieira
Correction
Correction to: Student’s trust in the university: analyzing differences between public and private higher education institutions in Brazil
Gustavo da Rosa Borges, Maria José Carvalho de Souza Domingues, Rita de Cássia da Silveira Cordeiro