Ausgabe 4/2017
Inhalt (7 Artikel)
Original Article
An approach to market orientation in the basic units of public action
Jon Morandeira Arca, Victoria De Elizagarate Gutiérrez, Irati Labaien Egiguren
Original Article
Evolution of a framework of co-creation in political marketing: select cases
Shiksha Kushwah, Deep Shree, Mahim Sagar
Original Article
Place branding & place marketing 1976–2016: A multidisciplinary literature review
Renaud Vuignier
Original Article
The relevance of cause-related marketing to post-purchase guilt alleviation
Susana Costa e Silva, Carla Carvalho Martins
Original Article
Promoting condom usage to male sex workers in Thailand: a development of a conceptual framework: social marketing perspective
Charles Jebarajakirthy, Paramaporn Thaichon, Achchuthan Sivapalan
Original Article
Does corporate social responsibility contribute to strengthen brand equity? An empirical study
Subhajit Bhattacharya
Original Article
Antecedents and consequences of university perceived value, according to graduates: The moderating role of Higher Education involvement
Luis Doña-Toledo, Teodoro Luque-Martínez, Salvador Del Barrio-García