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Erschienen in:
2017 | OriginalPaper | Buchkapitel
Internet Product Design Is the Whole Design Around the “Product Strategy”
verfasst von : Chao Liu
Erschienen in: Design, User Experience, and Usability: Theory, Methodology, and Management
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Abstract
The first step in the design of Internet products is “product strategy” design. “Product strategy” is the core features of the product design. This article tells how to design a scientific product strategy, how to use the “product strategy” to produce “product features”, how to design a “graphical interface” based on the “product strategy”, how to choose “operation” and “delivery channel” based on “product strategy” through the Chinese Internet well-known cases that the author personally experienced. All aspects are evaluated around the “product strategy”. The success or failure of the product is the success or failure of the “product strategy”.