Anzeige
Erschienen in:
2013 | OriginalPaper | Buchkapitel
Introduction: Emerging Perspectives on an Emerging Industry
verfasst von : Sabine Hotho, Neil McGregor
Erschienen in: Changing the Rules of the Game
Verlag: Palgrave Macmillan UK
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
Few industries fit the description of high turbulence and high velocity (Eisenhardt, 1989) better than the computer games industry. It is relatively young, rapidly evolving and frequently experiencing disruptive innovation. These disruptions create new opportunities as they lower entry barriers and reduce the cost of distribution and production. The pace of technological change and the options it affords have generated a spate of business model innovations as gamers embrace freemium, Free2Play, virtual currencies and micro-transactions to participate in online and social network games. And with open innovation and crowd funding becoming regular means of generating and extending products or accessing finance, the potential for growth and business opportunities seems barely exhausted.