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Erschienen in:
1997 | OriginalPaper | Buchkapitel
Introduction: From Trading to Brand Leadership
verfasst von : Andrew Wileman, Michael Jary
Erschienen in: Retail Power Plays: From Trading to Brand Leadership
Verlag: Palgrave Macmillan UK
Enthalten in: Professional Book Archive
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Great retailers need to be great traders. They need to understand what will sell to their customers, at what price, at what quality, with what service level. They need to be able to deal with their suppliers to get the keenest prices, the best quality product, the most responsive and lowest cost supply chain. They need to be able to react quickly to changes in consumer demand, to competitive activity, to special supplier deals, to changes in supplier economics.