The Thinspiration blog showcases photographs of ‘real girls, models, and celebrities’ and has 8659 members (http://thinspiration-pictures.blogspot.co.uk). The blogger is a young Australian called Erin whose aim is to motivate women to lose weight by posting photographs of ‘super skinny girls in fashionable clothes’. She made the site ‘for girls who were like me that needed something to motivate them’. Erin explains that previously, ‘I thought I was curvy and looked like any other “healthy girl”’, but the images of these women inspired her to become thinner. The women in the photographs are the size that we normally expect from models and celebrities. However, because celebrity is marketed as democratic, all women can aspire to be like them. Thinspiration is a friendly, feminine, and intimate blog where the ideal body is trafficked among a homosocial group of women. The images are employed to incite comparison, competition, envy, identification and aspiration.
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