Introduction: Integrated Communications in the Postmodern Age

This book is intended for marketing and brand managers, market researchers, and in any field directly related to marketing and communication (Kitchen, 2010; 2013). It is proposed for postgraduate and under-graduate students, and other interested publics, who wish to develop their knowledge, insight, skills, and facility into integrated communications within the postmodern era — a topic of relevance everywhere, but particularly apposite as the setting for several chapters is in Turkey, a rapidly developing nation, an EU accession nation, and a nation enjoying significant economic growth in the global marketplace. The book is based primarily on the opinions, views, and expertise of significant authors in the field (see Contents).