Anzeige
Erschienen in:
2018 | OriginalPaper | Buchkapitel
1. Introduction: Make Sense of Innovation
verfasst von : Benoit Gailly
Erschienen in: Navigating Innovation
Aktivieren Sie unsere intelligente Suche, um passende Fachinhalte oder Patente zu finden.
Wählen Sie Textabschnitte aus um mit Künstlicher Intelligenz passenden Patente zu finden. powered by
Markieren Sie Textabschnitte, um KI-gestützt weitere passende Inhalte zu finden. powered by
Abstract
In the real world of innovation, opportunities must be hunted and matured, distinctive innovation management capabilities must be developed and tough strategic choices regarding innovations must be made. Being a very creative business is one thing; successfully managing innovations is another.
The key to innovation success is to do much more than generate ideas. The key to innovation success is to have an organization capable of effectively identifying, prioritizing and capturing innovation opportunities, in line with its strategy and ecosystem. The key to innovation success is therefore more “brain” and less “storming”.