1. Introduction to Digital Content

In this Chapter, we aim to provide a thorough and comprehensive overview of digital content. To achieve this goal, we begin by introducing the concept of digital content and discussing its rising popularity in recent years. Various types of digital content, including text, images, audio, video, and interactive content, are discussed to give readers a comprehensive understanding of its forms. The focus then shifts to social media platforms, such as Facebook, Twitter, Instagram, YouTube, and TikTok, which have become primary channels for content contribution and consumption. Detailed information is provided on the unique features, tools, and user bases of each platform. The chapter also highlights the role of social influence in motivating individuals to produce and pay for digital content, exploring its manifestations in the digital content landscape. By providing this overview, the chapter sets the stage for further exploration of these topics in subsequent chapters, offering valuable insights into digital content and its relationship with social media platforms and social influence.