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Erschienen in:
2017 | OriginalPaper | Buchkapitel
Introduction to Network Economy Era of Customer Relationship Management (CRM)
verfasst von : Hui Zhu, Fuhui Jing
Erschienen in: Proceedings of the Fourth International Forum on Decision Sciences
Verlag: Springer Singapore
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Abstract
With the development of the network economy era, the customer relationship management (CRM) as a kind of management means, obtains more and more attention by enterprises. This article from the network economy and the concept of customer relationship management (CRM), analyzes our country enterprise under the environment of network marketing present situation and necessity of the implementation of customer relationship management (CRM), through the modern sense revealing the connotation of CRM, this paper expounds the customer relationship management (CRM) under the condition of network economy.