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Über dieses Buch

Easily understand the most important tools and skills in social media marketing. You'll be exposed to Facebook pages and ads, work with Twitter and LinkedIn, save time with Hootsuite, and learn social media monitoring. If you are completely new to social media marketing and you want to learn the basics, this guide will introduce you to the content quickly.

Introduction to Social Media Marketing has a particular focus on ROI (return on investment), to help you think critically about the value social media could bring a business or organization. You'll explore the question of whether or not it's worth it to invest time and money in each social media channel.

What You’ll Learn

Understand basic functions for most social media tools, including how to get up and running

See the benefits of social media tools and which one you should use for specific purposes

Calculate the real ROI expected from using specific tools

Utilize social media monitoring and analyticsWho This Book Is For

Those who need to get up to speed on a broad range of social media tools and techniques for business or personal use. This book is also suitable as a student reference.

Inhaltsverzeichnis

Frontmatter

Chapter 1. The Basics of Having Fun and Building Skills

Abstract
This chapter covers the basics of social media. With any luck, you’ll have fun along the way as well!
Todd Kelsey

Chapter 2. Skillbox: Content

Abstract
This chapter takes a look at content related to social media, including tools you can use to “do it yourself”. You can think of it as a toolbox of skills, or a skillbox. You’ll take a tour of some of the things you should try when working with social media.
Todd Kelsey

Chapter 3. Facebook Pages

Abstract
The goal of this chapter is to introduce the concept of Facebook pages and walk through the process of creating one. The chapter starts off with a discussion of what a Facebook page is, as well as the pros and cons of using Facebook, and then there’s a tour of creating one. If you have not created a Facebook page before, I recommend giving it a shot, even if you don’t have an “official” project yet. As with many free tools these days, you can come back and delete it.
Todd Kelsey

Chapter 4. Facebook Ads

Abstract
This chapter is an introduction to Facebook ads, which are commonly used for social media marketing. There’s some discussion of the type of ads and the traditional value of using them, as well as some things that have changed in Facebook as new types of ads have been introduced. You also have an opportunity to create a Facebook ad.
Todd Kelsey

Chapter 5. Twitter

Abstract
This chapter looks at Twitter as a social media marketing channel, discusses its pros and cons, and walks through the process of creating a Twitter account.
Todd Kelsey

Chapter 6. LinkedIn

Abstract
This chapter takes a brief look at LinkedIn and talks about how it can be incorporated into a social media marketing strategy, including looking at LinkedIn pages, which can be created for a company or for an individual. We also touch on LinkedIn groups and cover LinkedIn’s increasing options for advertising.
Todd Kelsey

Chapter 7. Hootsuite

Abstract
In this chapter, we’re going to look at Hootsuite, a tool that helps you manage social media by providing assistance on developing and posting content to multiple social networks. It’s part of the “skill toolbox” that I recommend exploring. If you haven’t created a blog, Facebook page, Twitter account, and LinkedIn page yet, I recommend reviewing the first chapters in this book and creating those accounts. You can get something out of this chapter simply by reviewing it, but I recommend setting up those accounts and then “connecting” them to Hootsuite. The LinkedIn page isn’t strictly necessary, but I recommend setting the goal of having 2-3 social media accounts to post to.
Todd Kelsey

Chapter 8. Social Media Monitoring and Analytics

Abstract
This chapter looks at the practice of social media monitoring, which is also known as social listening. It’s an important part of social media marketing. We’ll also take a look at social analytics, which can help you see how your social media efforts are going. We’ll explore several related tools and try things out.
Todd Kelsey

Backmatter

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