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2020 | OriginalPaper | Buchkapitel

1. Introduction to the World of Haptic Sensations

verfasst von : Margot Racat, Sonia Capelli

Erschienen in: Haptic Sensation and Consumer Behaviour

Verlag: Springer International Publishing

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Abstract

This chapter aims to position the sense of touch within the consumption context. The authors first define the sense of touch from cultural, sociological, psychological, and marketing perspectives. The authors provide an overview of the academic research of “what is touching” and explain its characteristics—i.e. “how do we touch”. Then the authors show the explicit and implicit influence the sense of touch has on our perceptual system and mind—i.e. information processing. At the end of the chapter, the authors expose how it influences consumers’ direct experience of product in store environments.

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Fußnoten
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Metadaten
Titel
Introduction to the World of Haptic Sensations
verfasst von
Margot Racat
Sonia Capelli
Copyright-Jahr
2020
DOI
https://doi.org/10.1007/978-3-030-36922-4_1