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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Introduction: Why This Book, and What Is Entreponerology?
verfasst von : Richard J. Arend
Erschienen in: Wicked Entrepreneurship: Defining the Basics of Entreponerology
Verlag: Palgrave Macmillan US
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This narrative begins by defining entreponerology and the trident of wicked entrepreneur ship forms and by explaining why a book about the phenomenon of wicked entrepreneurship needs to exist. It delineates what is and is not covered in the book. It explains why the book is and is not like every other business book in existence. The structure of the book, as a three-part analysis of these related new theories of entrepreneurship, is described. A greater perspective is provided to the reader about the importance of the subject matter. By the end, this Introduction will motivate readers to understand how the focal phenomenon occurs and how to act and direct research to address it and its harms.