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Erschienen in:
2017 | OriginalPaper | Buchkapitel
Introduction
verfasst von : Mary Yoko Brannen, Terry Mughan
Erschienen in: Language in International Business
Verlag: Springer International Publishing
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In one of the most influential and cited articles published in the
Journal of International Business Studies
(JIBS), “The Internationalization Process of the Firm: A Model of Knowledge Development and Increasing Foreign Market Commitments,” Johanson and Vahlne state the following about language:
We believe that lack of knowledge due to differences between countries with regard to, for example, language and culture, is an important obstacle to decision making connected with the development of international operations. We would even say that these differences constitute the main characteristic of international as distinct from domestic operations. (Johanson & Vahlne, 1977: 23–32)