1. Introduction

This chapter is introductory. It is indistinctly but methodically divided into two parts. The first part, in addition to exposing the fundamentals, particularities and current state of affairs of political communication in Africa slightly relative to its Global North counterparts, analytically catalogues the woes such as tardiness, negligence, conceptual misunderstanding, imposition of Western culture/tenets and media domination thwarting the institutionalization and entrenchment efforts of a theoretico-practically autonomous African political communication and offers some key suggestions useful for prognostications. The second part of the chapter coherently synopsizes the various arguments cerebrally advanced by the contributors of the rest 13 chapters. The coinage of the word policom by the authors of the current chapter as it appears in the title above was borne out of the need to abridge the phrase “political communication” to allow for a shortened title, a purpose equally servable by a second coinage, afropolicom, that is “African political communication”