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Erschienen in:
2017 | OriginalPaper | Buchkapitel
Introduction
verfasst von : John M. T. Balmer, Weifeng Chen
Erschienen in: Advances in Chinese Brand Management
Verlag: Palgrave Macmillan UK
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At the turn of the millennium, the People’s Republic of China (PRC), after enduring a century of internal travails and centuries of relative commercial decline, sphinx-like, emerged as a pre-eminent economic, mercantile and military, power on the world stage. If the nineteenth and twentieth centuries were the age of the Anglosphere (with nineteenth British hegemony passing to the US in the twentieth century), arguably, the twenty-first century will, in part, be an epoch increasingly informed by the Sinosphere.