Skip to main content

Tipp

Weitere Kapitel dieses Buchs durch Wischen aufrufen

2022 | OriginalPaper | Buchkapitel

16. Introduction

share
TEILEN

Abstract

E-commerce firms, i.e., providers of online shops and platforms for physical goods to consumers, already account for more than 20% of total global retail sales. They benefit from Internet-based technologies that reduce expansion barriers and offer opportunities for internationalization. The focus of this study is to examine how the internationalization rhythm and speed of e-commerce firms—that is, different from manufacturing firms and born globals—affect firm growth and whether institutional distances are important contexts for this relationship.
Metadaten
Titel
Introduction
verfasst von
Carolina Sinning
Copyright-Jahr
2022
DOI
https://doi.org/10.1007/978-3-658-38050-2_16