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Erschienen in:

2022 | OriginalPaper | Buchkapitel

1. Introduction

verfasst von : Francisco J. Martínez-López, Yangchun Li, Susan M. Young

Erschienen in: Social Media Monetization

Verlag: Springer International Publishing

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Abstract

Social media is gaining momentum in generating commercial value. This book examines how economic agents (brands, firms, and social media platforms) make money using social media platforms. Though a handful of researchers and practitioners have studied several aspects related to social media monetization, their contributions are largely limited by their strategic focus on a particular economic agent or a certain research context.

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Titel: Introduction
verfasst von: Francisco J. Martínez-López
Yangchun Li
Susan M. Young
Verlag: Springer International Publishing
Buch: Social Media Monetization
Print ISBN: 978-3-031-14574-2

Electronic ISBN: 978-3-031-14575-9

Copyright-Jahr: 2022
DOI: https://doi.org/10.1007/978-3-031-14575-9_1