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Media management refers to the management of media organizations, that is the application of different management processes to media organizations. However, in media management studies there is a mainstream management’s neglect due to the fact that both mainstream management scholars have largely neglected the media industry and media management researchers have focused mainly on media and not on management. In order to make a small step towards filling this gap the author focused on the dynamics of a major mainstream management construct, employee engagement, aiming to develop media management theory that is original and practically useful, using the qualitative method of inductive case study research conducted in several media organizations around the world.
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