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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Introduction
verfasst von : Michael Nofer
Erschienen in: The Value of Social Media for Predicting Stock Returns
Verlag: Springer Fachmedien Wiesbaden
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Social Media applications have gained increasing importance in recent years, thanks largely to broadband connections allowing people faster, easier access to the Internet. According to an eMarketer report, 1.97 billion people worldwide are using Social Media applications in 2014, and this number is expected to grow to 2.55 billion by the year 2017 (eMarketer 2013). The most prominent examples of Social Media websites include social networks (e.g., Facebook, Google+), blogs and microblogs (e.g., Twitter), content communities (e.g., Flickr, YouTube), and virtual worlds (e.g., Second Life, World of Warcraft). This dissertation builds upon the work of Kaplan and Haenlein (2010), who define Social Media as a “group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of User Generated Content.”