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Erschienen in:
2015 | OriginalPaper | Buchkapitel
1. Introduction
verfasst von : Oliver D. Doleski
Erschienen in: Integrated Business Model
Verlag: Springer Fachmedien Wiesbaden
Abstract
Enterprises throughout the ages have always had to deal with processes of change. The invention of printing with movable type almost wholly superseded the medieval business model of—usually monastic—scriptoria in the space of just a few decades. Change, therefore, is not a modern phenomenon. Yet what is new is the number and growth of influencing factors that now determine business actions. Increasing globalization, more intense competition, ever shorter innovation cycles and growing expectations on the part of stakeholders are just some of the parameters that have a decisive effect on the success of business players.