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2011 | OriginalPaper | Buchkapitel

1. Introduction

verfasst von : Dr. René Rohrbeck

Erschienen in: Corporate Foresight

Verlag: Physica-Verlag HD

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Abstract

The starting point of this thesis is a dynamic view of organizations. The dynamic view assumes that organizations need to constantly adapt to their environment to ensure long-term survival and economic success (Levinthal 1992:427; Teece et al. 1997:509; Helfat and Peteraf 2003:1007; Eisenhardt and Martin 2000:1105). A study solicited by the CEO of Royal Dutch Shell found that even the survival of large, globally operating companies is threatened in times of discontinuous change. The study calculated the average life expectancy of a Fortune 500 company (an index covering the largest private companies in the world) to be less than 40 years (De Geus1997a:2–6).

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Titel: Introduction
verfasst von: Dr. René Rohrbeck
Verlag: Physica-Verlag HD
Buch: Corporate Foresight
Print ISBN: 978-3-7908-2625-8

Electronic ISBN: 978-3-7908-2626-5

Copyright-Jahr: 2011
DOI: https://doi.org/10.1007/978-3-7908-2626-5_1