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Erschienen in:
2012 | OriginalPaper | Buchkapitel
Introduction
verfasst von : Samah Abu-Assab
Erschienen in: Integration of Preference Analysis Methods into Quality Function Deployment
Verlag: Gabler Verlag
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We are living in a technological era where many of the products are complex and have a large number of characteristics.
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For companies, it represents a big challenge to conceive the consumer requirements concerning the characteristics especially of technological products at a time when adapting to the customers’ needs and wishes constitutes a main success factor for the survival of the company on the market. After all, the marketing process begins, continues, and ends through the decisions of consumers.