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Erschienen in:
2012 | OriginalPaper | Buchkapitel
Introduction
verfasst von : Stefan Luckner, Jan Schröder, Christian Slamka, Markus Franke, Andreas Geyer-Schulz, Bernd Skiera, Martin Spann, Christof Weinhardt
Erschienen in: Prediction Markets
Verlag: Gabler Verlag
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Uncertainty and doubt are seen to be major challenges for management in the 21
st
century (Nohria and Stewart, 2006). Considering the environment in which organizations are acting today, this is not surprising: Increasing speed of innovation and thus shorter product life cycles as well as the globalization of markets make our world increasingly complex and unpredictable. Hence, for organizations it is more important than ever to develop foresight capabilities to better foresee future developments, trends, potentials, challenges, and risks (van Bruggen et al., 2006).