2010 | OriginalPaper | Buchkapitel
Introduction
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Franchising around the world is quickly increasing. There is a dual process of international franchising and diffusion of local franchising systems through innovation, learning, and imitation. Alon (2005) discusses the development of service franchising as a global phenomenon with a focus on the use of franchising, franchisor clusters, master international franchising, and cases relating to Russia, Philippines, and China.