The big questions in international business are related to transactions and negotiations crossing national and cultural borders. Managerial decisions transferred to an international level have to tackle uncertainties about the impact of geographical and cultural distance. It can be regarded as a special dimension which creates tension between the players. Thus, international business research needs to address these problems and to emphasize solution concepts on an abstract level in order to show the mechanisms at work. This research monograph considers international business as a field which should combine various theoretical concepts from other well-established disciplines to provide a robust tool for real life problems and their solutions. The author wants to encourage the reader to start a journey into the abstract world of economic theory with the aim to disentangle complex real life scenarios. It is, therefore, important to draw attention to an attractive way of dealing with problems by playing games. Games were, historically, a miniature of life, take monopoly or chess. A complex decision-making scenario, such as in business or war, transferred to an abstract level, empowers the players to analyze an inherent mechanism.
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Ursula F. Ott
- Palgrave Macmillan UK