2014 | OriginalPaper | Buchkapitel
Introduction
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Risk is a major reason that companies fail in, or fail to enter, China. But, as the business pages of the world’s newspapers proclaim on an almost daily basis, business risk is a global phenomenon that cannot easily be constrained by borders, rules, or regulators. Risky business is not about geographies. Whether it is in China or anywhere else, risk is an integral part of any business, and one that all managers need to address. But different markets present different risks, and require different approaches. It is up to individual managers and business owners to assess, accept, and manage those risks in a way that suits their moral, operational, and regulatory requirements.