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Erschienen in:
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2018 | OriginalPaper | Buchkapitel

1. Is Box Office Still Relevant?

verfasst von : Barrie Gunter

Erschienen in: Predicting Movie Success at the Box Office

Verlag: Springer International Publishing

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Abstract

This first chapter sets the scene by briefly reviewing the history of movie-making and the growth of movie-going. Global trends in movie attendance are examined together with an initial introduction to interest among market analysts and researchers in understanding what factors underpin the success of a new movie. For many years, this “understanding” was underpinned by professional intuition and informal analyses of the performance of previous movies. Systematic economic modelling did not begin until the 1980s following which a significant literature developed revealing a wide range of potentially influential factors. Each of these is then examined in more detail in subsequent parts of the book.

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Nächstes Kapitel Are the Most Expensive Movies the Most Successful?
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Metadaten
Titel
Is Box Office Still Relevant?
verfasst von
Barrie Gunter
Copyright-Jahr
2018
Buch
Predicting Movie Success at the Box Office

Print ISBN: 978-3-319-71802-6

Electronic ISBN: 978-3-319-71803-3

Copyright-Jahr: 2018

DOI
https://doi.org/10.1007/978-3-319-71803-3_1