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Erschienen in:
2014 | OriginalPaper | Buchkapitel
Is It Enough to Be Strategic? Comparing and Defining Professional Government Communication across Disciplinary Fields and between Countries
verfasst von : María José Canel, Karen Sanders
Erschienen in: Comparing Political Communication across Time and Space
Verlag: Palgrave Macmillan UK
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In the contemporary context of a crisis of trust in public institutions, governments face the challenge of knowing how to communicate effectively with their citizens. This question also presents a challenge for scholars, as previous work has revealed diverse understandings of what professionalism means in government communication. Moreover, views vary according to the country focused on and the research tradition employed, which indicates the need for more systematic data-based and comparative work (Sanders and Canel, 2013).