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The outcome of the EU referendum 2016 and its significance have been widely debated in online forums across different countries and cultures. Examining media coverage and discussions of Brexit in Israel using online trend-tracking software, we found that Brexit and the referendum were mostly covered and discussed in Israel in the financial press, and were mentioned on Twitter much ue than on Facebook, confirming that it was discussed mostly by the elite, possibly due to its perceived limited political effect on Israel. Finally, a user-comment analysis identified that the few discussions on mainstream media included domestication of the news about Brexit with an interpretation of the event from a national perspective. From a theoretical perspective, then, these findings contradict the global-village notion and indicate that Brexit was instead ‘glocalized’.
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- Israeli Media and the EU Referendum 2016: Political or Economic Story?
- Chapter 17