10. Issues of Control in Hybrids and “New” Organizations

Substantial further research is yet needed on how to design and manage organizations that can respond to the uncertainties and demands of new business. Organizational con trol—broadly defined as any process by which organizational members direct attention, motivate, and encourage others to act in ways desirable for achieving organizational objectives is commonly recognized as fundamental to the functioning and performance of organizations and their. Nevertheless, there is no theoretical explanation for how controls, in the new organizational context, operate in combination. This chapter provides a theoretical contribution to the arena of organizational controls by reviewing the current understanding on the organizational control underlying the self-regulative learning processes. Indeed, a widespread sense of a gap between the rapid development of the new organizational forms in practice and the capacity of existing perspectives to account for them in theory exists.