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Erschienen in:
2013 | OriginalPaper | Buchkapitel
6. IT and Markets
verfasst von : Anna Sidorova, Nicholas Evangelopoulos, Russell Torres, Vess Johnson
Erschienen in: A Survey of Core Research in Information Systems
Verlag: Springer New York
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Abstract
The Internet is the enabler of transactions between companies and individuals. Related research is generally focused on two broad research questions: (1) how does IT influence the markets (the macro level), and (2) how can trade be best conducted in the IT-enabled environment (the micro level). At the macro level, research includes such topics as on-line auctions and economics of IT and e-commerce. Much of this research is also related to the organizational use and consequences of IT. At the micro level, research examines marketing and customer relationship management issues in the context of e-commerce. The related topics include online consumer behavior, issues in e-commerce and customer service. These topics cover marketing issues, as well as issues related to the individual use of IT.