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Erschienen in:
2000 | OriginalPaper | Buchkapitel
It’s an Ad, Ad World
verfasst von : Lee Weiner
Erschienen in: Webvertising
Verlag: Vieweg+Teubner Verlag
Enthalten in: Professional Book Archive
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Now that advertising on the Web has become commonplace, it’s time to impose some order A few tips on how to choose your weapon. How do advertisers ensure that their ads are seen by qualified readers? And what about managing where and when banners appear on a site? How does a Web site owner persuade advertisers to advertise on his site, and how does he get them to continue to advertise?