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Erschienen in:

2011 | OriginalPaper | Buchkapitel

36. John D. C. Little

verfasst von : John R. Hauser, Glen L. Urban

Erschienen in: Profiles in Operations Research

Verlag: Springer US

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Abstract

The development of Operations Research (OR) after World War II (WWII) was greatly influenced by OR pioneers who applied their knowledge and experiences to the problems of business and industry. In parallel, they brought OR methods and practices into academia, and created the environment for the development and training of a new cadre of OR practitioners and researchers. In the forefront of this new group, we find John D. C. Little. From being the first to receive a Ph.D. in OR, John went on to leave his own lasting imprint on the field as a progenitor of the field of marketing science and its applications, the person behind the eponymous Little’s Law for queues, an influential academic leader, and a highly successful OR researcher, practitioner, and entrepreneur.

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Vorheriges Kapitel Harry Markowitz

Nächstes Kapitel Evelyn Martin Lansdowne Beale

Bellman RE (1957) Dynamic programming. Princeton University Press, Princeton, NJ

Gartner N, Kelson M, Little JDC (1981) MAXBAND: a program for setting signals on arteries and triangular networks. Transport Res Rec 795:40–46

Guadagni P, Little JDC (1983) A logit model of brand choice calibrated on scanner data. Market Sci 2(3):203–238CrossRef

Larson R (2004) IFORS’ operational research hall of fame: John D. C. Little. Int Trans Oper Res 11(3):361–364CrossRef

Little E (1955) Dynamic behavior of domain walls in barium titanate. Phys Rev 98(4):978–984CrossRef

Little JDC (1955) Use of storage water in a hydroelectric system. Oper Res 3(2):187–197CrossRef

Little JDC (1961a) A proof for the queuing formula: L = λW. Oper Res 9(3):383–401CrossRef

Little JDC (1961b) Approximate expected delays for several maneuvers by a driver in Poisson traffic. Oper Res 9(1):39–52CrossRef

Little JDC (1966a) The synchronization of traffic signals by mixed-integer linear programming. Oper Res 14(4):568–594CrossRef

Little JDC (1966b) A model of adaptive control of promotional spending. Oper Res 14(6):1075–1097CrossRef

Little JDC (1970) Managers and models: the concept of a decision calculus. Manage Sci 16(8):B466–485CrossRef

Little JDC (1975a) BRANDAID: a marketing-mix model. Part 1: structure. Oper Res 23(4):628–655CrossRef

Little JDC (1975b) BRANDAID: part 2: implementation, calibration, and case study. Oper Res 23(4):656–673CrossRef

Little JDC (1977) Optimal adaptive control: a multivariate model for marketing applications. IEEE Transact Automat Contr 22(2):187–195CrossRef

Little JDC (1979) Aggregate advertising models: the state of the art. Oper Res 27(4):629–667CrossRef

Little JDC (2002) Philip M. Morse and the beginnings. Oper Res 50(1):146–149CrossRef

Little JDC (2007) Life as the first OR doctoral student – and other prehistoric tales. In: Larson I (ed) The operations research center at MIT. INFORMS Topics in Operations Research Series, Hanover, MD

Little JDC (2008) Personal communication

Little JDC, Cohen S (1982) The MAXBAND program for arterial signal timing plans. Public Roads 46(2):61–65

Little JDC, Graves S (2008) Little’s law. In: Chhajed D, Lowe T (eds) Building intuition: insights from basic operations management models and principles. Springer, New York, NY, pp 81–100

Little JDC, Lodish L (1969) A media planning calculus. Oper Res 17(1):1–35CrossRef

Little JDC, Murty K, Sweeney D, Karel C (1963) An algorithm for the traveling salesman problem. Oper Res 11(6):972–989CrossRef

Morgan J, Little JDC (1964) Synchronizing traffic signals for maximal bandwidth. Oper Res 12(6):896–912CrossRef

Morse P (1958) Queues, inventories and maintenance. Wiley, New York, NY

Morse P, Kimball G (1951) Methods of operations research. Wiley, New York, NY

Schmitz J, Armstrong G, Little JDC (1990) CoverStory—automated news finding in marketing. Interfaces 20(6):29–38CrossRef

Titel: John D. C. Little
verfasst von: John R. Hauser
Glen L. Urban
Verlag: Springer US
Buch: Profiles in Operations Research
Print ISBN: 978-1-4419-6280-5

Electronic ISBN: 978-1-4419-6281-2

Copyright-Jahr: 2011
DOI: https://doi.org/10.1007/978-1-4419-6281-2_36