Joint Efforts for Mutual Development, Collaborative Innovation for Future—National Undergraduate E-commerce “Innovation, Creativity and Entrepreneurship” Competition

China has become the world's largest online retail market for 9 consecutive years since 2013 and saw explosive growth in online shopping users in the past decade. It is urgent to develop new mechanisms and systems and integrate all resources of China's e-commerce ecology to better promote the innovation development of the integration of industry and education in the field of e-commerce in China. E-commerce “Innovation, Creativity and Entrepreneurship” competition is a national academic competition for college students, which is hosted by the Nationwide E-commerce Teaching Steering Committee of Schools and Universities of the Ministry of Education delegated by the Ministry of Education from 2009 to 2019. For the innovation and reform of e-commerce education and industry, and the high-quality development of e-commerce education and industry, the IEEAC-NIEA was established in December 2019 based on voluntariness, equality, mutual benefit, and cooperation. Adhering to the tenet of “innovation, creativity, and entrepreneurship”, the competition is committed to cultivating college students’ innovation awareness, creative thinking, and entrepreneurial ability, building a platform for college teachers and students to combine professional knowledge with social practice.