We present a general framework to target customers using optimal targeting policies, and we document the profit differences from alternative estimates of the optimal targeting policies. Two foundations of the framework are conditional average …

This paper investigates the incidence of limited attention in a high-stakes business setting: a bar owner may be unable to purge transitory shocks from noisy profit signals when deciding whether to exit. Combining a 24-year monthly panel on the …

What can we learn from auction data when the seller submits shill bids to inflate the auction price? I study identification in an incomplete model of an English auction with shill bidding in the context of independent private values. I show that …

Customer lifetime value (CLV) modeling underpins modern marketing analytics, enabling the development of tailored customer relationship management strategies based on the predicted future value of their customers. As part of Amperity’s enterprise …