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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung OnlineFirst articles

28.04.2021 | Original Article Open Access

Playing When Paying and What Happens Next: Customer Satisfaction and Word-of-Mouth Intention in Gambled Price Promotions

Gambled price promotions, i.e., discounts in which the customers’ savings depend on the outcome of a game, have recently gained increasing attention from research and practice. This type of promotion is often framed as an in-store event, and …

Autoren:
Karl Akbari, Udo Wagner

19.04.2021 | Original Article Open Access

From Energy as a Commodity to Energy as a Service—A Morphological Analysis of Smart Energy Services

The Internet of Things penetrates all areas of life and work, giving physical objects the characteristics of digital technologies. Also, in the energy sector, physical products such as photovoltaic systems, battery storage systems, and thermostats …

Autoren:
Ute Paukstadt, Jörg Becker