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Zeitschrift

Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science 1/1998

Ausgabe 1/1998

Inhaltsverzeichnis ( 9 Artikel )

01.12.1998 | Ausgabe 1/1998

Editorial

A. Parasuraman

01.12.1998 | Ausgabe 1/1998

The antecedents of preventive health care behavior: An empirical study

Rama K. Jayanti, Alvin C. Burns

01.12.1998 | Ausgabe 1/1998

Relational communication traits and their effect on adaptiveness and sales performance

Michael L. Boorom, Jerry R. Goolsby, Rosemary P. Ramsey

01.12.1998 | Ausgabe 1/1998

When customers are members: Customer retention in paid membership contexts

C. B. Bhattacharya

01.12.1998 | Marketing in the 21st Century | Ausgabe 1/1998

Dynamic relationships with customers: High-variety strategies

Barbara E. Kahn

01.12.1998 | Marketing in the 21st Century | Ausgabe 1/1998

Leveraged high-variety strategies: From portfolio thinking to platform thinking

Mohanbir S. Sawhney

01.12.1998 | Marketing in the 21st Century | Ausgabe 1/1998

Customer reactions to variety: Too much of a good thing?

Donald R. Lehmann

01.12.1998 | Ausgabe 1/1998

Book, video, and software review policy statement

Victoria L. Crittenden

01.12.1998 | Ausgabe 1/1998

Reviews of books

Ann Marie Barry, Audhesh K. Paswan, Richard Parker, Craig A. Conrad, Art Weinstein

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