Ausgabe 1/2001
Inhalt (8 Artikel)
The role of interpersonal liking in building trust in long-term channel relationships
Carolyn Y. Nicholson, Larry D. Compeau, Rajesh Sethi
Customer satisfaction: A meta-analysis of the empirical evidence
David M. Szymanski, David H. Henard
The impact of research design on consumer price recall accuracy: An integrative review
Hooman Estelami, Donald R. Lehmann
Marketing implementation in smaller organizations: Definition, framework, and propositional inventory
Hemant C. Sashittal, Avan R. Jassawalla
Factors affecting the use of information in the evaluation of marketing communications productivity
George S. Low, Jakki J. Mohr
Research note
Generating new product ideas: An initial investigation of the role of market information and organizational characteristics
Lisa C. Troy, David M. Szymanski, P. Rajan Varadarajan
Marketing and the law
Ann C. Morales, Anita Cava, René Sacasas, Linda B. Samuels, Jeffrey M. Samuels, Tipton F. McCubbins