Ausgabe 1/2019
Inhalt (11 Artikel)
Research in marketing strategy
Neil A. Morgan, Kimberly A. Whitler, Hui Feng, Simos Chari
Theoretical underpinnings of research in strategic marketing: a commentary
Rajan Varadarajan
Sounds like a healthy retail atmospheric strategy: Effects of ambient music and background noise on food sales
Dipayan Biswas, Kaisa Lund, Courtney Szocs
Effects of channel members’ customer-centric structures on supplier performance
Andrew T. Crecelius, Justin M. Lawrence, Ju-Yeon Lee, Son K. Lam, Lisa K. Scheer
Benefitting a few at the expense of many? Exclusive promotions and their impact on untargeted customers
Christopher L. Newman, Melissa D. Cinelli, Douglas Vorhies, Judith Anne Garretson Folse
Object valuation and non-ownership possession: how renting and borrowing impact willingness-to-pay
Charan K. Bagga, Neil Bendle, June Cotte
Adapting influence approaches to informed consumers in high-involvement purchases: are salespeople really doomed?
Bryan Hochstein, Willy Bolander, Ronald Goldsmith, Christopher R. Plouffe
Customer engagement in service
V. Kumar, Bharath Rajan, Shaphali Gupta, Ilaria Dalla Pozza
S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
Linda D. Hollebeek, Rajendra K. Srivastava, Tom Chen
Correction to: S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
Linda D. Hollebeek, Rajendra K. Srivastava, Tom Chen