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Zeitschrift

Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science 1/2020

Ausgabe 1/2020

Special Issue: Technology and Marketing

Inhaltsverzeichnis ( 10 Artikel )

17.12.2019 | Editorial | Ausgabe 1/2020 Open Access

The future of technology and marketing: a multidisciplinary perspective

Dhruv Grewal, John Hulland, Praveen K. Kopalle, Elena Karahanna

12.10.2019 | Conceptual/Theoretical Paper | Ausgabe 1/2020

Emerging technologies and analytics for a new era of value-centered marketing in healthcare

Ritu Agarwal, Michelle Dugas, Guodong (Gordon) Gao, P. K. Kannan

10.10.2019 | Conceptual/Theoretical Paper | Ausgabe 1/2020 Open Access

How artificial intelligence will change the future of marketing

Thomas Davenport, Abhijit Guha, Dhruv Grewal, Timna Bressgott

11.11.2019 | Conceptual/Theoretical Paper | Ausgabe 1/2020 Open Access

Learning from the Dark Web: leveraging conversational agents in the era of hyper-privacy to enhance marketing

Felipe Thomaz, Carolina Salge, Elena Karahanna, John Hulland

16.10.2019 | CONCEPTUAL/THEORETICAL PAPER | Ausgabe 1/2020

Personalized mobile marketing strategies

Siliang Tong, Xueming Luo, Bo Xu

12.10.2019 | Conceptual/Theoretical Paper | Ausgabe 1/2020 Open Access

The future of social media in marketing

Gil Appel, Lauren Grewal, Rhonda Hadi, Andrew T. Stephen

11.10.2019 | Conceptual/Theoretical Paper | Ausgabe 1/2020 Open Access

The future of in-store technology

Dhruv Grewal, Stephanie M. Noble, Anne L. Roggeveen, Jens Nordfalt

20.11.2019 | Conceptual/Theoretical Paper | Ausgabe 1/2020

How legacy firms can embrace the digital ecosystem via digital customer orientation

Praveen K. Kopalle, V. Kumar, Mohan Subramaniam

17.12.2019 | Commentary | Ausgabe 1/2020

Technology-enabled interactions in digital environments:a conceptual foundation for current and future research

Manjit S. Yadav, Paul A. Pavlou

17.12.2019 | Commentary | Ausgabe 1/2020

Explainable AI: from black box to glass box

Arun Rai

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