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Journal of the Academy of Marketing Science

Ausgabe 2/2001

Inhalt (7 Artikel)

Transformational and transactional leadership and salesperson performance

Scott B. MacKenzie, Philip M. Podsakoff, Gregory A. Rich

Research Notes

Ethical sensitivity to stakeholder interests: A cross-cultural comparison

Jeffrey G. Blodgett, Long-Chuan Lu, Gregory M. Rose, Scott J. Vitell

Marketing and the law

Ann Morales Olazabal, Anita Cava, René Sacasas, Debra Burke, Irvine Clarke, Margaret Owens