Zeitschrift Journal of the Academy of Marketing Science Ausgabe 2/2006 Inhaltsverzeichnis ( 20 Artikel ) 01.03.2006 | Ausgabe 2/2006 Corporate branding, identity, and customer response Peter A. Dacin, Tom J. Brown 01.03.2006 | Ausgabe 2/2006 Identity, intended image, construed image, and gnreputation: An interdisciplinary framework and suggested terminology Tom J. Brown, Peter A. Dacin, Michael G. Pratt, David A. Whetten 01.03.2006 | Ausgabe 2/2006 Corporate identity and the societal constituent Jay M. Handelman 01.03.2006 | Ausgabe 2/2006 The penguin’s window: Corporate brands from an open-source perspective Leyland F. Pitt, Richard T. Watson, Pierre Berthon, Donald Wynn, George Zinkhan 01.03.2006 | Ausgabe 2/2006 Identity, identification, and relationship through social alliances Ida E. Berger, Peggy H. Cunningham, Minette E. Drumwright 01.03.2006 | Ausgabe 2/2006 The influence of corporate character on customers and employees: Exploring similarities and differences Rosa Chun, Gary Davies 01.03.2006 | Ausgabe 2/2006 Building corporate associations: Consumer attributions for corporate socially responsible programs Pam Scholder Ellen, Deborah J. Webb, Lois A. Mohr 01.03.2006 | Ausgabe 2/2006 The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment Sankar Sen, C. B. Bhattacharya, Daniel Korschun 01.03.2006 | Ausgabe 2/2006 Drawing inferences about others on the basis of corporate associations Yeosun Yoon, Zeynep Gürhan-Canli, Beyza Bozok 01.03.2006 | Ausgabe 2/2006 Identification management and its bases: Bridging management and marketing perspectives through a focus on affiliation dimensions M. Teresa Cardador, Michael G. Pratt 01.03.2006 | Ausgabe 2/2006 Enough is enough! When identification no longer prevents negative corporate associations Sabine A. Einwiller, Alexander Fedorikhin, Allison R. Johnson, Michael A. Kamins 01.03.2006 | Ausgabe 2/2006 Brand portfolio, corporate image, and reputation: Managing brand deletions Rajan Varadarajan, Mark P. DeFanti, Paul S. Busch 01.03.2006 | Ausgabe 2/2006 Consumer evaluations of corporate brand redeployments Anupam Jaju, Christopher Joiner, Srinivas K. Reddy 01.03.2006 | Ausgabe 2/2006 What doesbrand mean? historical-analysis method and construct definition Barbara B. Stern 01.03.2006 | Articles | Ausgabe 2/2006 Brands matter: An empirical demonstration of the creation of shareholder value through branding Thomas J. Madden, Frank Fehle, Susan Fournier 01.03.2006 | Articles | Ausgabe 2/2006 Imperfect information: The persistence of price dispersion on the web Joan Lindsey-Mullikin, Dhruv Grewal 01.03.2006 | Articles | Ausgabe 2/2006 Driving organizational citizenship behaviors and salesperson in-role behavior performance: The role of management control and perceived organizational support Nigel F. Piercy, David W. Cravens, Nikala Lane, Douglas W. Vorhies 01.03.2006 | Ausgabe 2/2006 Reviews of Books Peggy Cunningham, Sunil Erevelles, David Detomasi, Steven H. Seggie 01.03.2006 | Ausgabe 2/2006 Marketing and the law Ann Morales Olazábal, Anita Cava, René Sacasas, David Griffith, Bryan McKinney, Rita Marie Cain 01.03.2006 | Call for Papers | Ausgabe 2/2006 Special issue ofJournal of the Academy of Marketing Science on “Evolving to a New Dominant Logic for Marketing: Continuing the Debate and Dialogue”
