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Zeitschrift

Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science 2/2006

Ausgabe 2/2006

Inhaltsverzeichnis ( 20 Artikel )

01.03.2006 | Ausgabe 2/2006

Corporate branding, identity, and customer response

Peter A. Dacin, Tom J. Brown

01.03.2006 | Ausgabe 2/2006

Identity, intended image, construed image, and gnreputation: An interdisciplinary framework and suggested terminology

Tom J. Brown, Peter A. Dacin, Michael G. Pratt, David A. Whetten

01.03.2006 | Ausgabe 2/2006

Corporate identity and the societal constituent

Jay M. Handelman

01.03.2006 | Ausgabe 2/2006

The penguin’s window: Corporate brands from an open-source perspective

Leyland F. Pitt, Richard T. Watson, Pierre Berthon, Donald Wynn, George Zinkhan

01.03.2006 | Ausgabe 2/2006

Identity, identification, and relationship through social alliances

Ida E. Berger, Peggy H. Cunningham, Minette E. Drumwright

01.03.2006 | Ausgabe 2/2006

The influence of corporate character on customers and employees: Exploring similarities and differences

Rosa Chun, Gary Davies

01.03.2006 | Ausgabe 2/2006

Building corporate associations: Consumer attributions for corporate socially responsible programs

Pam Scholder Ellen, Deborah J. Webb, Lois A. Mohr

01.03.2006 | Ausgabe 2/2006

The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment

Sankar Sen, C. B. Bhattacharya, Daniel Korschun

01.03.2006 | Ausgabe 2/2006

Drawing inferences about others on the basis of corporate associations

Yeosun Yoon, Zeynep Gürhan-Canli, Beyza Bozok

01.03.2006 | Ausgabe 2/2006

Identification management and its bases: Bridging management and marketing perspectives through a focus on affiliation dimensions

M. Teresa Cardador, Michael G. Pratt

01.03.2006 | Ausgabe 2/2006

Enough is enough! When identification no longer prevents negative corporate associations

Sabine A. Einwiller, Alexander Fedorikhin, Allison R. Johnson, Michael A. Kamins

01.03.2006 | Ausgabe 2/2006

Brand portfolio, corporate image, and reputation: Managing brand deletions

Rajan Varadarajan, Mark P. DeFanti, Paul S. Busch

01.03.2006 | Ausgabe 2/2006

Consumer evaluations of corporate brand redeployments

Anupam Jaju, Christopher Joiner, Srinivas K. Reddy

01.03.2006 | Ausgabe 2/2006

What doesbrand mean? historical-analysis method and construct definition

Barbara B. Stern

01.03.2006 | Articles | Ausgabe 2/2006

Brands matter: An empirical demonstration of the creation of shareholder value through branding

Thomas J. Madden, Frank Fehle, Susan Fournier

01.03.2006 | Articles | Ausgabe 2/2006

Imperfect information: The persistence of price dispersion on the web

Joan Lindsey-Mullikin, Dhruv Grewal

01.03.2006 | Articles | Ausgabe 2/2006

Driving organizational citizenship behaviors and salesperson in-role behavior performance: The role of management control and perceived organizational support

Nigel F. Piercy, David W. Cravens, Nikala Lane, Douglas W. Vorhies

01.03.2006 | Ausgabe 2/2006

Reviews of Books

Peggy Cunningham, Sunil Erevelles, David Detomasi, Steven H. Seggie

01.03.2006 | Ausgabe 2/2006

Marketing and the law

Ann Morales Olazábal, Anita Cava, René Sacasas, David Griffith, Bryan McKinney, Rita Marie Cain

01.03.2006 | Call for Papers | Ausgabe 2/2006

Special issue ofJournal of the Academy of Marketing Science on “Evolving to a New Dominant Logic for Marketing: Continuing the Debate and Dialogue”

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