Ausgabe 2/2016
Inhalt (8 Artikel)
Original Empirical Research
Investigations of sales representatives’ valuation of options
Leff Bonney, Christopher R. Plouffe, Michael Brady
Original Empirical Research
Do customized service packages impede value capture in industrial markets?
Michael Steiner, Andreas Eggert, Wolfgang Ulaga, Klaus Backhaus
Original Empirical Research
Open innovation, product portfolio innovativeness and firm performance: the dual role of new product development capabilities
Gaia Rubera, Deepa Chandrasekaran, Andrea Ordanini
Original Empirical Research
Understanding and resolving major contractual breaches in buyer–seller relationships: a grounded theory approach
Jeff S. Johnson, Ravipreet S. Sohi
Original Empirical Research
Does relationship marketing matter in online retailing? A meta-analytic approach
Varsha Verma, Dheeraj Sharma, Jagdish Sheth
Original Empirical Research
Customer win-back: the role of attributions and perceptions in customers’ willingness to return
Doreén Pick, Jacquelyn S. Thomas, Sebastian Tillmanns, Manfred Krafft
Original Empirical Research
Overbidding in electronic auctions: factors influencing the propensity to overbid and the magnitude of overbidding
Cong Feng, Scott Fay, K. Sivakumar
Original Empirical Research
Brand architecture strategy and firm value: how leveraging, separating, and distancing the corporate brand affects risk and returns
Liwu Hsu, Susan Fournier, Shuba Srinivasan