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Zeitschrift

Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science 2/2020

Ausgabe 2/2020

Inhaltsverzeichnis ( 3 Artikel )

08.08.2019 | Original Empirical Research | Ausgabe 2/2020 Open Access

Price negotiating for services: elucidating the ambivalent effects on customers’ negotiation aspirations

Sascha Alavi, Johannes Habel, Marco Schwenke, Christian Schmitz

17.08.2019 | Original Empirical Research | Ausgabe 2/2020

Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry

Joaquin Sanchez, Carmen Abril, Michael Haenlein

20.07.2019 | Original Empirical Research | Ausgabe 2/2020

Does the CMO’s personality matter for web traffic? Evidence from technology-based new ventures

Hans-Jörg Winkler, Verena Rieger, Andreas Engelen

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