Ausgabe 2/2020
Inhalt (3 Artikel)
Open Access
Original Empirical Research
Price negotiating for services: elucidating the ambivalent effects on customers’ negotiation aspirations
Sascha Alavi, Johannes Habel, Marco Schwenke, Christian Schmitz
Original Empirical Research
Competitive spillover elasticities of electronic word of mouth: an application to the soft drink industry
Joaquin Sanchez, Carmen Abril, Michael Haenlein
Original Empirical Research
Does the CMO’s personality matter for web traffic? Evidence from technology-based new ventures
Hans-Jörg Winkler, Verena Rieger, Andreas Engelen