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Zeitschrift

Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science 2/2021

Ausgabe 2/2021

Inhaltsverzeichnis ( 10 Artikel )

06.01.2021 | Methodological Paper | Ausgabe 2/2021

The biasing effect of common method variance: some clarifications

Hans Baumgartner, Bert Weijters, Rik Pieters

30.06.2020 | Original Empirical Research | Ausgabe 2/2021 Open Access

How value co-creation and co-destruction unfolds: a longitudinal perspective on dialogic engagement in health services interactions

Debbie Isobel Keeling, Kathleen Keeling, Ko de Ruyter, Angus Laing

17.06.2020 | Original Empirical Research | Ausgabe 2/2021

Pay attention, please! Person brand building in organized online attention economies

Andrew N. Smith, Eileen Fischer

15.12.2020 | Original Empirical Research | Ausgabe 2/2021 Open Access

Corporate social responsibility in luxury contexts: potential pitfalls and how to overcome them

Jenni Sipilä, Sascha Alavi, Laura Marie Edinger-Schons, Sabrina Dörfer, Christian Schmitz

05.11.2020 | Original Empirical Research | Ausgabe 2/2021 Open Access

How young companies can effectively manage their slack resources over time to ensure sales growth: the contingent role of value-based selling

Ad de Jong, Nicolas A. Zacharias, Edwin J. Nijssen

13.11.2020 | Original Empirical Research | Ausgabe 2/2021

Conflict and performance in channels: a meta-analysis

Kamran Eshghi, Sourav Ray

03.09.2020 | Original Empirical Research | Ausgabe 2/2021

Customer inertia marketing

Conor M. Henderson, Lena Steinhoff, Colleen M. Harmeling, Robert W. Palmatier

08.09.2020 | Original Empirical Research | Ausgabe 2/2021

Discovering heterogeneous consumer journeys in online platforms: implications for networking investment

Ho Kim, Juncai Jiang, Norris I. Bruce

13.08.2020 | Original Empirical Research | Ausgabe 2/2021

We can fix this! Donor activism for nonprofit supply generation

Tonya Williams Bradford

17.10.2020 | Review Paper | Ausgabe 2/2021

Buyer–supplier relationship dynamics: a systematic review

Ali Shamsollahi, Danielle A. Chmielewski-Raimondo, Simon J. Bell, Reza Kachouie

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