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Journal of the Academy of Marketing Science 2/2022
Journal of the Academy of Marketing Science

Ausgabe 2/2022


Inhaltsverzeichnis (10 Artikel)

08.11.2021 | Review Paper

Marketing research on Mobile apps: past, present and future
Lara Stocchi, Naser Pourazad, Nina Michaelidou, Arry Tanusondjaja, Paul Harrigan

08.01.2022 | Conceptual/Theoretical Paper

Online influencer marketing
Fine F. Leung, Flora F. Gu, Robert W. Palmatier

12.10.2021 | Original Empirical Research

Perceived financial constraints and normative influence: discretionary purchase decisions across cultures
Malika Malika, Durairaj Maheswaran, Shailendra Pratap Jain

06.08.2021 | Original Empirical Research

More than money: establishing the importance of a sense of purpose for salespeople
Valerie Good, Douglas E. Hughes, Hao Wang

04.11.2021 | Original Empirical Research

Consumer authenticity seeking: conceptualization, measurement, and contingent effects
Fabian Bartsch, Katharina Petra Zeugner-Roth, Constantine S. Katsikeas

10.08.2021 | Original Empirical Research

The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use
Rosanna K. Smith, Elham Yazdani, Pengyuan Wang, Saber Soleymani, Lan Anh N. Ton

06.11.2021 | Original Empirical Research

What brand do I use for my new product? The impact of new product branding decisions on firm value
Larisa Kovalenko, Alina Sorescu, Mark B. Houston

29.09.2021 | Original Empirical Research

Salient knowledge that others are also evaluating reduces judgment extremity
Claire I. Tsai, Min Zhao, Dilip Soman

04.08.2021 | Original Empirical Research

Customer-focused voice and rule-breaking in the frontlines
Gabriel Gazzoli, Nawar N. Chaker, Alex R. Zablah, Tom J. Brown

15.10.2021 | Original Empirical Research

The Effect of Air Pollution on Food Preferences
Jingwen Liu, Peng Zou, Yu Ma

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